The team at The Can Do Handyman wanted a visual identity that reflected the modern, minimalist aesthetic of their clientele and connected their company to the types of homes they work on. They intended to use the logo as a stamp on invoices and client paperwork, but also wanted one that would look professional printed on the side of a work truck.
During the project kickoff and brainstorm, the client mentioned including a house or roofline in the logo. Two of the three initial logo drafts I created built off this motif, while the third included tool imagery within a circular frame, to provide a visual direction they may not have originally considered. The client loved the options with a home as the logomark, confirming that we were heading in the right direction.
The final logo features a mid-century modern home with the client name prominently below. A secondary version of the logo also included contact information for the client that can be used in print or on signage.