The Challenge
Mountains to Sound Marketing is a digital marketing company that helps growing businesses take control of their marketing strategy. They take a hands-on approach to building and implementing a scalable marketing strategy and specialize in helping young companies go to market.
The client asked for a brand that highlighted the topographical features of the area the company serves, but that didn't "feel like a brewery logo."
The Solution
The initial visual identity directions I presented to the client all included mountain imagery, and several also included wave or water motifs. The final brand identity is a combination of the best parts of several initial drafts, plus a vivid color palette.
The typeface in the logo is strong, clean, and unobtrusive of the textured mountains and water above and below it. The brand colors include the bright tones of a sunset balanced with the cool colors of ocean waves.
Summary
The final product is a colorful, vibrant brand identity that balances the company's outdoorsy aesthetic with the high-quality services they offer.
